Oui by Yoplait: 5 oz. of France
Oui French Style Yogurt is like a little piece of France, served up by the spoonful. It’s got elegance, romance, and taste all in a petite,
5 oz. glass pot. So this campaign is all about giving people a taste of France.
To bring it to life, we partnered with French Illustrator, Agathe Sorlet for TV, social, print, and digital executions that blended live action with animation.
“Filled With France” :15 TV
“Le Artiste” :15 TV
We added 5 oz. of France to the feed with bite-sized IG videos and polls.
My Role: ACD/Copywriter
ACD/Art Director: Mikael Kriisa
Copywriter (social): Ryan Brown
GCD: John Foster
ECD: John Cornette