Lenovo Presents: The Beatbox Torture Test

The request was simple: Take the rugged, tough Lenovo ThinkPad X1 Yoga and prove just how durable it really is.

So we beat up a laptop— to the beat. We took the Lenovo ThinkPad X1 Yoga. Added the Godfather of Noise: Rahzel. Then tossed in 7 extreme torture tests and an original beatbox track by Rahzel. In the end, we had a music video and product demo in one.

Press: 
Little Black Book
AdForum


To drum up excitement for the film's launch, we posted a photo of our beat-up ThinkPad and asked our followers a simple question...

From there, we responded with these bite-sized videos that debunked their theories. 

Then we dropped this teaser to provide one last clue as to who was behind all the mayhem. 

And in the end, we gave everyone a behind the scenes look at how we pulled it off.