Lenovo Presents: The Beatbox Torture Test
The request was simple: Prove how durable the Lenovo ThinkPad X1 Yoga really is.

So we beat up a ThinkPad. We took the Lenovo ThinkPad X1 Yoga, added the Godfather of Noise: Rahzel, and then tossed in 7 extreme torture tests with an original beatbox track by the man himself. In the end, we had a music video and product demo in one.

Press: 
Little Black Book

“Lenovo Presents: The Beatbox Torture Test”

To drum up excitement for the film's launch, we posted a photo of our beat-up ThinkPad and asked our followers a simple question...

Then we dropped this teaser to show who was behind all the mayhem. 

“Special Delivery” Teaser Video

And in the end, we gave everyone a behind the scenes look at how we pulled it off.

"The Making of The Beatbox Torture Test"

My Role: Copywriter
Art Director: Mikael Kriisa
ACD: RG Lacandola
ECD: John Cornette