Cheerios
It doesn't get much more wholesome than Cheerios. For a lot of people, the brand conjures up memories of cereal before school, babies munching O's in high chairs, and good old fashioned family time. So we created slice-of-life moments that were designed to pull at your heart strings and bring those warm, gooey vibes to center stage.

"Brought to Life"

You might not realize it, but Cheerios has a laundry list of different flavors. Just take a walk down the cereal aisle. Dulce de Leche Cheerios are a thing.

"Handwriting"

The Cheer campaign encourages people to clip the word "cheer" out of their cereal boxes and send it off as a postcard. Because who deserves cheer more than our school teachers?

My Role: Copywriter
Art Director: Alfred Marks
CD: Johnnie Ingram